One of the ways to disarm Al Queda is to demonstrate that it is not a muslim organization. It's ability to recruit fanatical muslims would be destroyed by the idea that muslims following them are going to Hell. Over at joyfulchristian, we have a note not only remarking that we are making progress but that our news media is so bad at its job that they haven't noticed.
Fitna is a complex term that includes the idea of provoking muslim to fight muslim, improper combat, and temptations that draw people away from God. By provoking Al Queda into displaying their contempt for traditional muslim values, we're creating a situation which dries up their ability to recruit. But this effect is greatly affected by mainstream media's ability to notice that this is what Al Queda is doing and to transmit this information world-wide.
There is no betrayal of media values toward truth and justice to accurately report Al Queda's hypocrisy in provoking sectarian strife. Their failure to do so is mostly incompetence and inexperience in covering this sort of thing. Where it is not (paging Al Jazeera, paging Al Jazeera), their failure to expose this anti-muslim action is a major news story in itself.